How do you deliver the campaign creative for an ambitious season of Rich Mix events imagining our shared futures?
Rich Mix’s season of autumn events was looking to the future to talk about the now. The Time is Now is inherently political, urgent and relevant. A live programme of events responding to key themes, including their first co-produced series 'Rehearsing Utopia'.
The creative had to be bold and future facing. Challenging and inspiring a diverse audience. Bringing key themes to life and considering how the co-produced artists could be photographed in a way that had a strong visual connection to the campaign creative.
Our solution aims to reflect the idea of shaping our futures. We developed an abstract NOW campaign marque paired with a vibrant colour palette. The bold graphic shapes from the marque lending themselves nicely to the campaigns visual expression and for projection photography with the co-produced artists.
What we did
- Campaign Concepts
- Campaign Identity
- Campaign Rollout
- Editorial Design
- Art Direction
- Social Media
- Project Management
- Photography – Tom Hull
“I can always trust Honest to be thorough, responsive and deliver to brief whilst also expanding and challenging, in a constructive way, what we set out to achieve. I appreciate how flexible Honest are, especially when timelines are tight, or when briefs or deliverables evolve over a project lifecycle. The team are arts and culture enthusiasts, easily understanding the complex messages we’re trying to convey through eye-catching, on-brand and accessible visuals. Much of the strength of our season campaign identities is down to the striking playful designs delivered by Dan and the team. I would recommend them to any colleagues in the arts sector who wanted a design project being done to a high standard, without too much hand-holding.”