Identity & Website
How do you brand an ambitious initiative, with a vision for everyone on earth to have a role in addressing the climate and ecological emergency. Driven to influence COP 26 in 2021.
As the first global citizen’s assembly that anyone on earth can join; our solution needed to embody the idea of unity and people coming together for a common purpose. Our simple solution can be easily hand drawn giving the brand the power to evolve and become a movement of the people. Working closely with the client to adopt the Akoma Ntoso Ghanaian symbol. A symbol of understanding, agreement and community unity. Literally translating as “linked hearts”. Perfectly aligning with the essence of the Global Assembly initiative.
- Brand Identity
- Project Management
I've worked with a lot of design agencies big and small and Honest are among the best, if not the best, I've worked with. Balancing creativity with a complicated brief. And always being generous with their time and ideas. We're delighted with the work for the Global Assembly; a brand which has been integral to all aspects of the project. It would have been very easy to get this wrong; instead we have a powerful world class identity.