Holburne Museum

Why Museums Matter Identity

Why Museums Matter is a celebration of the Pathways to Wellbeing Programme. A worthy cause led by the Holburne Museum, supporting local people experiencing a wide range of issues including mental health challenges, loneliness and homelessness.

A wide range of elements – promotional items, an exhibition, workshops, a collection of public opinion, a commissioned installation, and evaluation report – all needed to be brought together under a single identity.

Our solution complements a bold colour palette and typography with a simple abstract graphic. This graphic element illustrates the idea of community, creating a sense of movement that highlights the changing role of museums in today’s society, whilst also linking to the visual aesthetic of the commissioned installation.

Thanks to the Holburne Museum | Evoke Pictures for location images.

  • Identity
  • Illustration
  • Exhibition
  • Editorial
  • Project management
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