Why Museums Matter Identity
Why Museums Matter is a celebration of the Pathways to Wellbeing Programme. A worthy cause led by the Holburne Museum, supporting local people experiencing a wide range of issues including mental health challenges, loneliness and homelessness.
A wide range of elements – promotional items, an exhibition, workshops, a collection of public opinion, a commissioned installation, and evaluation report – all needed to be brought together under a single identity.
Our solution complements a bold colour palette and typography with a simple abstract graphic. This graphic element illustrates the idea of community, creating a sense of movement that highlights the changing role of museums in today’s society, whilst also linking to the visual aesthetic of the commissioned installation.
Thanks to the Holburne Museum | Evoke Pictures for location images.
- Project management