Surfers Against Sewage

The state of our environment is an ever-growing concern. With this in mind it was key that our identity for this exciting new initiative built on the established, proactive energy of the Surfers Against Sewage brand, whilst having the ability to stand-alone. Our solution needed to reflect both the innovative aspect of this Ocean Revival Initiative – the use of aircraft – as well as the impact that the project findings could have in influencing key policy makers. We summed this up as the projects ‘ripple effect’. A flexible, illustrative approach was used to bring this ‘ripple effect’ concept to life; providing the tools to launch the initiative, raise awareness, inspire support, grow interest and present the project findings in a creative, purposeful way. Unfortunately for various reasons this initiative didn’t get the chance to take off.