Marlborough Tiles
Brand Identity
How do you refresh a traditional brand identity to speak to and grow a new consumer base?
A leading, contemporary tile company with a rich heritage going back over 80 years. A company of makers, artists, technicians and designers; pioneering new techniques and exclusive colour ranges. Proud to be making what others can’t. With a long history of supplying the high streets top retailers, they wanted to refresh their brand identity to allow them to communicate and sell direct to consumers and professionals for the first time.
We worked with them to help bring their new identity to life. It had to celebrate their history, but with a contemporary twist that helped them look more forward facing. Growing their customer base by engaging with new younger professional and domestic audiences. There was a clear opportunity for their brand to tell more of their story. To celebrate their unique artistry, craft, knowledge and colour science; highlighting what sets them apart from their competitors and makes their products truly special.
What we did
- Design Strategy
- Brand Identity
- Art Direction
- Editorial Design
- Website
- Project Management
- Print Management