What does a successful Roundhouse membership identity need to do? It should build a sense of community, capture the feeling of a Roundhouse experience, celebrate the difference membership makes to the Roundhouse cause, and position the Roundhouse at the centre of the creative arts community.
By understanding this and the core target audiences, we were able to create a name and narrative to highlight the benefits of each membership tier; Experience More.
We created a bold typographic campaign look and feel, to visually engage potential new members and inspire existing members to get more from their membership. With a playful tone of voice that flexes from emotive to benefit based messaging, putting their members in the spotlight. Celebrating who they are, the difference they make and what they love about their Roundhouse.
- Social media
- Project management