Immersive Arts
Brand Identity
How do you deliver a creatively playful, inclusive and accessible brand identity for a new immersive arts Programme?
An exciting three year research and development programme supporting 200 artists to explore artistic practice, imagination and curiosity through immersive technology. Embracing and championing the creative potential of the art form. Bridging the gap between physical and digital spaces. Forming the foundations for a more inviting and diverse immersive community.
Our solution needed to balance playful creativity and immersive interaction with professional accessibility. A digital first, intuitive and connected identity that communicates with an inclusive verbal and visual language. We developed the conceptual narrative 'Welcome to the boundless world of imagination' to underpin the programmes energy, drive and commitment to supporting groundbreaking immersive creativity. Setting the tone for this programme of work; a creative catalyst to inspire and educate artists, audiences and stakeholders. Developing a set of playful character illustrations to represent each of the programmes three funding strands, bringing them to life across multiple touch points.
What we did
- Brand identity
- Copywriting
- Illustration
- Animation
- Website design
- Social templates
- Presentation template
- Merchandise
- Project management
“Working with Honest Studio has been incredible. They have been down-to-earth, approachable, and a joy to work with. Together, they created a brilliant, accessible, and dynamic brand for Immersive Arts. One of the highlights was the set of playful characters they designed to represent our three funding strands: Explore, Expand, and Experiment. The identity they built is full of personality and creativity. Dan and Jon put in a huge amount of thoughtful research to ensure the brand was not only original and engaging, but also inclusive and appealing to artists from all backgrounds — particularly those who are underrepresented in the arts, such as artists identifying as disabled, neurodivergent, or from low socioeconomic backgrounds.”
