The Urban Garden

Brand Identity

A brand identity for a new garden centre and social enterprise located in beautiful Bath. With community at the heart of all they do, profits from sales of their plants help to fund horticultural training programmes for unemployed 18-25 year olds.

We developed an identity underpinned by the concept of ‘Pollinating Change’. This concept helps to link both the social and environmental aspects of the project.

This thinking was brought to life through the combination of bold typography, tone of voice, illustration and photography, bringing a positive, vibrant, active personality to the identity.

  • Concepts
  • Identity
  • Copywriting
  • Illustration
  • Project management
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