How do you develop an identity for a family of future-facing organisations who are setting the direction for a better society and planet through developing innovative uses of technology?
This was a complex problem to solve; with significant cross-over and links to each other it was important to have a common visual thread between the organisations, with the flexibility to allow each of them to have their own personality and voice. Balancing the more sensible, corporate nature of Careful Industries work against the freer, more innovative approach of Promising Trouble.
A key consideration was how we visually represent abstract themes, such as the internet, technology and innovation in a way that avoids the literal visual cliches.
We based our solution around the idea of ‘societies digital building blocks’, exploring how this thinking could reflect the way both Careful Industries and Promising Trouble are shaping a better future through their innovative perspective on technology.
What we did
- Brand Architecture
- Design Strategy
- Brand Identity
- Editorial Design
- Project Management