World Heart Federation
World Heart Day Campaign Identity
How do you communicate the importance of good heart health to a global audience?
We were tasked with delivering a creative campaign identity for the World Heart Federations, World Heart Day 2025. The role of the campaign was to raise awareness of cardiovascular diseases and the importance of good heart health in a way that encourages and inspires positive action.
Our friendly campaign mascot, Cardi V, allowed us the ability to communicate with an approachable, inclusive visual and verbal language. Providing the flexibility to represent and speak to a varied global community; accommodating different cultures and emotions, whilst engaging with both corporate and public audiences. Bringing a sensitive, but positive energy to a communications strategy across digital and print touch points.
What we did
- Campaign concepts
- Campaign identity
- Illustration
- Animation
- Campaign roll-out
- Guidelines
- Project management
“Jon and Dan (Honest) were everything you could ask for of a design partner. It wasn’t just the creativity of their work, which was outstanding and perfectly captured what the charity was looking for, but it was also the speed and flexibility of their approach. In a short space of time they were able to understand the aim and tone of the campaign, producing a wide range of content that is being used across the globe. We would highly recommend them.”
