Creative Studios Membership Campaign
How do you raise the profile of Roundhouse’s Creative Studio’s offering to a young audience?
Underneath the Roundhouse, there is an incredible state of the art creative centre for young people aged 13-25, open 7 days a week. Offering everything from Band and DJ rehearsal spaces to access to music, media and film production software. All for a small membership fee.
We worked with the Roundhouse to develop an identity and campaign direction to build awareness of this fantastic resource to the young creatives of London. Crafting a narrative messaging structure and identity system that sat comfortably within their established brand identity.
Rolling out the identity across large scale out of home advertising in the Camden area, merchandise and promotional materials for use inside and outside the legendary venue.
What we did
- Campaign Identity
- Campaign Roll-out
- Project Management