Highlight PR
Identity
How do you refresh the identity of a highly creative and ambitious full service PR agency?
With a clear vision in place for their future, Highlight briefed us to inject personality into their brand identity. Celebrating their passion and expertise for highlighting the products, people, purpose and personality behind brilliant food, family and lifestyle brands.
Our solution focuses on the difference Highlight makes for their clients, through the impact of their work. Implementing the conceptual narrative of 'highlight the difference' through the creative execution. The logotype H coming to life as a visual tool to add personality and play. Partnering with photographic assets to tell visual stories.
What we did
- Identity refresh
- Brand Guidelines
- Credentials Presentation
- Case Study template
- Project Management
