Help For Heroes
We were asked to create the Help for Heroes 2018/19 Christmas fundraising campaign. The campaign needed to highlight some key issues that many wounded, injured and sick Veterans face – mental health challenges, isolation and unemployment – and the impact these have on their families at this time of year.
Our solution needed to stand out from the busy Christmas marketplace whilst staying true the brand and its values. We did this by using the well-known and loved festive fairy lights in a way that illustrates these key themes. This imagery was supported with quotes from different family members and hard hitting facts to create a strong message.
We commissioned the brilliant Fakery to bring our ideas to life in 3D. This creative needed the flexibility to work as both moving image and static, for use across a wide range of media including film, online and print.
- Campaign concepts
- Art direction
- Social media
- Online & press advertising
- Project management