FLY Fitness

Brand Identity

FLY Fitness is not just a gym. It’s you at your best. First Love Yourself. This is the ethos we created for this new high-end, boutique gym in the heart of Bath.

A simple, bold mark was created, with a supporting visual language that evokes a sense of movement, illustrating a vibrant, dynamic and energetic environment.

This visual language needed to be more than the expected, trendy typeface and a photographic style. There needed to be a visual idea to underpin and link all brand communications. This is how the FLY brand will stand out, feel ownable and unique.

  • Research
  • Strategy
  • Brand identity
  • Copywriting
  • Website holding page
  • Guidelines
  • Project management
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