Discover Economics

Campaign Identity

We worked with the Economics Network at the University of Bristol to create an identity for their new awareness campaign, Discover Economics. The broad aim of the campaign is to transform prospective GCSE students perceptions of economics, inspiring them to find out more about the complex subject.

Our aim was to create interest through questioning the common stereotypes of economics, considering the powerful role it plays within the global landscape. These big questions were illustrated in a playful way that highlights the wider social and environmental benefits economics can have.

  • Campaign identity
  • Illustration
  • Animation
  • Website
  • Project management
HS Discover Economics 01
HS Discover Economics 08